INSIDER SERIES: BRANDS & GAMES – Presented by 
September 16, 2026 4:00 PM – 7:00 PM
As brands look to connect with audiences in more interactive and participatory ways, user-generated content has emerged as one of the most effective ways to reach gamers in their natural habitat.
From creator-built worlds to modding ecosystems, UGC is redefining how content is made, discovered, and experienced, creating new opportunities for brands to engage audiences natively inside games.
This salon brings together leaders across gaming and advertising to explore how UGC is shaping the future of brand storytelling, community engagement, and growth — and where the ecosystem still needs to be improved and streamlined to invite deeper brand and advertiser buy-in.